By now we know how crucial it is to have quality data for use by large language models (LLMs), but getting data ready for the models has been an early challenge for companies, an opening that represents an opportunity for an enterprising entrepreneur. Enter Illumex, a two year old Israeli startup from the former VP of AI at Sisense. The startup is using GenAI to put the data into a ready state for LLMs. Today the company announced a $13 million investment.